THE FEED
Original thinking, field notes and practical playbooks on the business of social: strategy, creators, culture, AI and the work of turning engagement into growth.
Build the launch backwards from the second purchase
The first order tells you the campaign worked. The second tells you whether the product found a place in someone’s life.
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Your posting calendar is full. So why does social feel empty?
A full content calendar can look like progress until somebody asks what all that work changed.
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The comment section knows what your next campaign should be
Buried between the emojis and customer complaints is a surprisingly useful creative brief.
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Five AI tools social teams should actually test
A practical buying guide for the teams that need better work, fewer subscriptions and less administrative chaos.
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Audit your social media starting with revenue
A useful social audit begins at the customer journey, then works backward to the content.
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Give creators a story, not a list of talking points
A better creator partnership begins with why their audience listens to them in the first place.
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Thirty days to make a struggling social account useful again
A focused monthly reset for teams stuck in the cycle of posting, reviewing and starting over.
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The parts of social media I would automate, and the parts I would protect
A practical workflow for using AI to make a small team faster without making the brand sound like everyone else.
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Your next customer is searching inside social apps
The question typed into a search bar may tell you more than the trend on the Explore page.
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What a serious social scorecard should measure
A beautiful dashboard means very little if the CEO cannot tell what the business should do next.
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A seven-day challenge people will actually finish
An invitation, a clear finish line and a little social accountability can turn a campaign into an experience.
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A creator can sell the first bottle. Who sells the second?
Partnerships that end on launch day leave an important part of the customer relationship unexplored.
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The brands winning search may have smaller followings
What changes when customers find answers, instead of waiting for the algorithm to deliver them.
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The underrated business value of a recurring social series
What a weekly appointment with your audience can do that a string of isolated posts rarely achieves.
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Entertainment brands understand something DTC marketers keep forgetting
Fandom has its own rituals, language and invitations. Consumer brands can learn from the mechanics without imitating the culture.
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Should your brand follow that trend? Ask these five questions first
The fastest way to look behind the times is sometimes to chase the newest thing too late.
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Distinctive editorial thinking, participation that sticks and commercial goals your team can measure.